Thoughtful floral design, rooted in creativity and care.
At Cedar Rae Floral, we create timeless, nature-inspired designs that bring beauty and intention to life’s most meaningful moments.
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After 15 years in natural resource management and environmental advocacy, I followed a lifelong pull toward floristry and founded Cedar Rae Floral in 2024. I trained at Koehler & Dramm’s Institute of Floristry, earning my Professional Floral Designer (PFD) certification, and went on to achieve my Certified Floral Designer (CFD) designation through the North Central Florists’ Association.
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My work is rooted in seasonal movement, thoughtful detail, and a deep appreciation for the natural world. I continue to refine my craft through advanced trainings and mentorship with respected designers across the U.S. and internationally, bringing a layered, artful perspective to every project.
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Today, I partner with clients to design florals for weddings, events, and gatherings that feel both elevated and deeply personal. Whenever possible, I prioritize locally grown blooms and intentional sourcing.
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Outside the studio, you’ll find me teaching yoga, exploring the outdoors, or spending time with my husband and our golden retriever, Luna.
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Cheers,
Jessica Schaum, CFD
Founder & Lead Floral Designer
Our Business Name
As a nature lover and Certified Arborist, I always knew that my business name would reflect my deep connection to the botanical world. The inspiration for Cedar Rae Floral comes from my roots - both literal and personal. My very first job was at Cedar Street Garden Center in downtown Monticello, Minnesota, where I worked alongside my mom, Christine.
Together, we nurtured the greenhouse, helped customers select houseplants, and managed the seasonal displays. It was during these formative years in high school and college that I truly developed my passion for plants and flowers. ​Although my mom tragically passed away from cancer at 48, I continue to feel her presence in every flower I arrange, every backyard bird I watch, and even the bunny statues I come across.
Her love for gardening lives on in me, and it’s through this new adventure that I hope to share more beauty with the world. The name Cedar Rae Floral is a tribute to that cherished time spent with her and to our shared middle names, which carry forward the legacy of love, growth, and nature.
